The Delta Community Credit Union Bag

I've read plenty of studies and research regarding the impact of promotional products--that they promote good will among customers, are vehicles to display your message long after receipt, and that the recall rate is much higher that other mainstream media.  That got me thinking about a tote bag a I received at our Chamber Big Expo Tradeshow about a year and a half ago.  It's a nice, large insulated tote--similar to the grocery store kind, but larger and insulated with a zipper at the top.  It was given out to attendees at the show by Delta Community Credit Union.  I love this bag!  It is the first thing I pack on car trips to hold drinks & snacks, the same bag I take to the pool and on picnics with my kids. 
I was talking to a friend in October about this year's trade show and she told me with enthusiasm that she planned on going because she wanted another bag like the one from the credit union the year prior.  Then, this week, when working on finding the perfect bag for another customer, she referenced the same credit union bag when deciding on the bag she wanted to purchase.  Funny, everyone was able to recall the company who gave out the bag without me even having to prompt them. 
Although, we as a family do not participate in a credit union, I can tell you if we ever do make the decision to do so, the first company I will call is the one who gave out the bags......
So yes, I do believe in the power of promotional products---my little example in Newnan, Georgia just goes to show, that giving out a higher end appropriate item will definately impact a consumer's decision on future purchases.